When it comes to putting together a document, publication, email, web content, printed brochure or any kind of copy to go into the public domain, you most likely put a lot of time and effort into it.
Perhaps you write it yourself, or perhaps you commission a professional to do it for you.
Either way, it’s always a shame when, after all that, the piece goes out with grammatical errors, typos, inconsistencies, format issues, incorrect information, inconsistent capitalisation and breaches of brand.
In fact, when you have a team of people working on a piece at various stages of its production and publication, things can go wrong at any of those point.
And that is why professional copy-editors like myself exist. We look at the prose with a fresh pair of expert eyes to view your message from the angle of your target audience and we are masters at spotting the things that could otherwise go unnoticed. Particularly the subtleties which, in fact, have a much larger impact on brand image than you might imagine.
Did you know that 59% of consumers in a large-scale study said they would not give their money to a company who made obvious grammatical errors? Another study revealed that 58% of consumers were bothered by copy mistakes.
And you would be surprised just how many big brands make the most basic of grammatical mistakes.
But what’s the difference between copy-editing and proofreading?
Copy-editing does more: it keeps your brand identity in mind, and your target audience.
I’ll not only check, edit and re-write your text for consistency, ease of reading and accuracy of spelling, information and grammar, but I’ll also make sure the writing style is consistent both within the text and that it complies with your brand voice/style used throughout all your texts and communications.
Most importantly, I’ll make sure you communicate your intended message well, and I’ll consider your other texts to make sure you don’t repeat any copy or messages unless this is intentional and fit for purpose.
Tell me about the project you require editing for, and we’ll discuss my copy-editing services from there.